Photoshoot 2
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Sunday 28 November 2010
Wednesday 17 November 2010
Target Audience
The following are typical individuals I aim to target my final short film and ancillary products at. I will interview all of these individuals during my audience feedback task, after producing my product.
Alexander Bright is a soon to be 18 year old student who plays a key role in the local political bodies throughout his home town. In his spare time Alex enjoys going out to restaurants for dinner with his friends, followed by a trip to the cinema to watch the latest blockbuster. Alex enjoys short films but isn’t a regular consumer, usually only hearing about and watching them when recommended by a friend.
Lily Usher, 17, is currently studying for her A-levels at sixth form. Being a media studies student, like myself, she has grown to love short films and will regularly look through YouTube at ones which catch her interest. Whilst enojoying the viewing of the short film she is watching, she is also interested in researching other products connected with it, such as a poster advertisement for it.
Josh Ellis’s favourite type of films are action features as well as crime. He is currently 17 but has decided he would like to have a movie night with his friends for his birthday. He watches short films regularly, sometimes also enjoying travelling with his family to short film festivals, some of which he has entered his own creations into.
Poppy Adams never used to like short films until recently. At the age of 17 she now enjoys watching short films with her friends, finding comical ones to be her favourite! If Poppy see’s a film review in a magazine, whether it be for a short film or feature length one, she will more often than not want to view it! She hasn’t of yet created any short films, but has been exploring the creation of film trailers, producing professional productions that could be passed off as genuine trailers.
Alexander Bright is a soon to be 18 year old student who plays a key role in the local political bodies throughout his home town. In his spare time Alex enjoys going out to restaurants for dinner with his friends, followed by a trip to the cinema to watch the latest blockbuster. Alex enjoys short films but isn’t a regular consumer, usually only hearing about and watching them when recommended by a friend. 
Lily Usher, 17, is currently studying for her A-levels at sixth form. Being a media studies student, like myself, she has grown to love short films and will regularly look through YouTube at ones which catch her interest. Whilst enojoying the viewing of the short film she is watching, she is also interested in researching other products connected with it, such as a poster advertisement for it.
Josh Ellis’s favourite type of films are action features as well as crime. He is currently 17 but has decided he would like to have a movie night with his friends for his birthday. He watches short films regularly, sometimes also enjoying travelling with his family to short film festivals, some of which he has entered his own creations into.
Poppy Adams never used to like short films until recently. At the age of 17 she now enjoys watching short films with her friends, finding comical ones to be her favourite! If Poppy see’s a film review in a magazine, whether it be for a short film or feature length one, she will more often than not want to view it! She hasn’t of yet created any short films, but has been exploring the creation of film trailers, producing professional productions that could be passed off as genuine trailers.
Tuesday 16 November 2010
Brief.
Title of Brief:
PROPOSAL FOR SHORT FILM AND ANCILLARY PRODUCTS
Outline of ideas:
DOCUMENTARY OF THE LIFE OF A GIRL WHO’S BOYFRIENDS GONE TO WAR, BUT WITH THE DATES GOING BACK IN TIME, THERES A TWIST AT THE END
Auxiliary Products:
A POSTER FOR THE FILM
A FILM MAGAZINE REVIEW PAGE
Target Audience: (age, gender, socio/economic group)
NON SPECIFIC, BUT MAY APPEAL MORE TO THOSE WHO CAN RELATE TO THE STORY
How will your media product use, develop or challenge forms and conventions of real media products?
USING MUSIC TO CREATE EMOTION
What is your inspiration?
A FRIEND OF MINE WENT THROUGH A SIMILAR EXPERIENCE WITH SIMILAR REACTIONS
How will your main product and ancillary texts compliment each other?
I WILL TRY AND HAVE REACURRING FEATURES THROUGHOUT, SUCH AS IMAGES FROM MY SHORT FILM IN MY ANCILLARY PRODUCTS. THEY WILL ALSO TRY AND USE THE SAME OR SIMILAR TEXT FONTS AND COLORUS THROUGHOUT TO MAKE ALL OF MY PRODUCTS WORK WELL TOGETHER
How will you use media technologies in the construction and research, planning and evaluation stages?
RESEARCH
-INTERNET SEARCH ENGINE
-ONLINE PRESENTATION SOFTWARE AND PROGRAMMES
-YOUTUBE AND OTHER VIDEO SHARING WEBSITES
-MICROSOFT WORD
-MICROSOFT POWERPOINT
PLANNING
-INTERNET SEARCH ENGINE
-ONLINE BLOGGING SITE, BLOGGER
-ONLINE PRESENTATION SOFTWARE AND PROGRAMMES
-MICROSOFT WORD
-MICROSOFT POWERPOINT
CONTRUSTION
-IMOVIE
-PHOTOSHOP
EVALUATION
-IMOVIE
-MICROSOFT WORD
-MICROSOFT POWERPOINT
How will you incorporate the following concepts?
Genre
THE BOY GOING TO WAR, WITH THE GIRL BEING LEFT BEHIND AT HOME
Narrative
THE GIRL WHICH THE DOCUMENTARY IS FOCUSED ON WILL TAKE CONTROL OF THE NARRATIVE OF THE FILM
Representation
CONFORMING TO STEREOTYPES - FEMALES BEING WEAK AND UNABLE TO COPE WITH DIFFICULT SITUATIONS AND HOW MEN ARE STEREOTYPED TO BE THE MORE LIKELY ONES IN A FAMILY TO GO TO THE ARMY
Audience
WITH THE GIRL DIRECTING HER SPEECH AT THE CAMERA IT WILL MAKE THE AUDIENCE FEEL MORE CONNECTED WITH THE GIRL
Media language
THROUGH THE USE OF SOUND TO CREATE EMOTION
PROPOSAL FOR SHORT FILM AND ANCILLARY PRODUCTS
Outline of ideas:
DOCUMENTARY OF THE LIFE OF A GIRL WHO’S BOYFRIENDS GONE TO WAR, BUT WITH THE DATES GOING BACK IN TIME, THERES A TWIST AT THE END
Auxiliary Products:
A POSTER FOR THE FILM
A FILM MAGAZINE REVIEW PAGE
Target Audience: (age, gender, socio/economic group)
NON SPECIFIC, BUT MAY APPEAL MORE TO THOSE WHO CAN RELATE TO THE STORY
How will your media product use, develop or challenge forms and conventions of real media products?
USING MUSIC TO CREATE EMOTION
What is your inspiration?
A FRIEND OF MINE WENT THROUGH A SIMILAR EXPERIENCE WITH SIMILAR REACTIONS
How will your main product and ancillary texts compliment each other?
I WILL TRY AND HAVE REACURRING FEATURES THROUGHOUT, SUCH AS IMAGES FROM MY SHORT FILM IN MY ANCILLARY PRODUCTS. THEY WILL ALSO TRY AND USE THE SAME OR SIMILAR TEXT FONTS AND COLORUS THROUGHOUT TO MAKE ALL OF MY PRODUCTS WORK WELL TOGETHER
How will you use media technologies in the construction and research, planning and evaluation stages?
RESEARCH
-INTERNET SEARCH ENGINE
-ONLINE PRESENTATION SOFTWARE AND PROGRAMMES
-YOUTUBE AND OTHER VIDEO SHARING WEBSITES
-MICROSOFT WORD
-MICROSOFT POWERPOINT
PLANNING
-INTERNET SEARCH ENGINE
-ONLINE BLOGGING SITE, BLOGGER
-ONLINE PRESENTATION SOFTWARE AND PROGRAMMES
-MICROSOFT WORD
-MICROSOFT POWERPOINT
CONTRUSTION
-IMOVIE
-PHOTOSHOP
EVALUATION
-IMOVIE
-MICROSOFT WORD
-MICROSOFT POWERPOINT
How will you incorporate the following concepts?
Genre
THE BOY GOING TO WAR, WITH THE GIRL BEING LEFT BEHIND AT HOME
Narrative
THE GIRL WHICH THE DOCUMENTARY IS FOCUSED ON WILL TAKE CONTROL OF THE NARRATIVE OF THE FILM
Representation
CONFORMING TO STEREOTYPES - FEMALES BEING WEAK AND UNABLE TO COPE WITH DIFFICULT SITUATIONS AND HOW MEN ARE STEREOTYPED TO BE THE MORE LIKELY ONES IN A FAMILY TO GO TO THE ARMY
Audience
WITH THE GIRL DIRECTING HER SPEECH AT THE CAMERA IT WILL MAKE THE AUDIENCE FEEL MORE CONNECTED WITH THE GIRL
Media language
THROUGH THE USE OF SOUND TO CREATE EMOTION
Thursday 11 November 2010
Looking At Short Films With 'Twist' Endings
Whilst conducting my research into existing short films I have been trying to decide upon what will make my own short film unique, and what will help it stand out from the possibly predictable others, on the market. After watching a great number of short films, one particular trait in a minor few has really got me interested. Short films with a shocking twist at the ending of the piece have really caught my interest and after long deliberation I have decided that I would like to incorporate this creative, unique selling point into my own product, when I come to make it. Two films in particular that got me to this decision and really stood out for me were ‘Lovefield’ by Mathieu Ratthe and ‘About A Girl’ by Brian Percival. Both these films lead the viewer into a certain false perception about what they think might be happening to the characters within the film or might happen at the end. This intended deception, I feel, works much better than straight forward short films as it leaves the audience feeling as though they have been fooled and outsmarted. This could make them want to watch the film again after knowing what was really going on, or to show the film to friends or relatives to see their reaction to the twist. Either way this is promoting the film and gaining it more publicity and views on a site it may be published on. The following two images are screen shots from 'About A Girl' and 'Lovefield':
Saturday 6 November 2010
Tuesday 2 November 2010
Friday 29 October 2010
Sunday 24 October 2010
Saturday 16 October 2010
Quick look into codes and conventions in one particular short film
Lovefield – short film by Mathieu Ratthe
http://www.youtube.com/watch?v=4meeZifCVro
I have decided to look briefly into the beginning of this film to get an idea for some forms and conventions used in 'professional' short films.
Before the film starts we see the directors iconic logo that is recurrent in all of his short films, creating a recognisable symbol, so that when viewers watch movies produced by him they instantly know that it is his work.
The establishing shot sets the scene of the film well, showing a long shot of a harvest field with the title of the short movie ‘Lovefield’ coming into shot. The sound of the wind we can hear adds to the verisimilitude, making the scene more realistic to the audience. The array of shots used of crops along with a stereotypical scary soundtrack in the background creates a tense feeling, suggesting that something frightening is about to happen. The ‘boom’ sound followed by the creaking of the road sign are also well know features associated with unnerving situations. The crow is a common feature used in Mathieu Ratthe’s films, so helps symbolise his products. Quicker editing between shots of the crops and the crow adds to the tension in the film. We then hear the distinct sound of a telephone line that has been cut off or disconnected, with the camera shots getting still focusing on the crops but aiming the angle closer to the bottom of the harvest and to the floor. The volume of the telephone sound then increases whilst the image zooms out, indicating that it is getting closer to where the sound of the telephone is coming from. The telephone is then revealed and we assume it is alone, until the camera zooms further out and we are systematically shown other items such as loose money and a coat. A piercing sound can then be heard, which soon becomes obvious that it is someone crying, bringing many presently unanswered questions to the audience. The sudden hand coming into shot followed by a louder cry suggests that the person crying is doing so in despair or possibly pain. We can assume the cries come from a woman, as we stereotype that women have a higher pitched cry than men, and as the camera continues to move out we see something covered in blood followed by the woman’s foot also sprayed in blood. We see the foot clench and shake as we continue to hear cries. The non-digetic, scary sounding, music gets continually louder until it comes to a sudden stop and the foot in shot stops moving. The next bit was created to make the viewer jump or possibly scream with fear as we see a hand suddenly and quickly travel into shot with a knife in hand that is stabbed into the ground. Both the hand and knife, following the earlier theme, are covered in blood, which can add to the fear of the audience and you could assume the person holding the knife has used to harm the woman who was earlier in the film crying. By vertically tracking the camera up the side of the man, instead of giving us a shot of the whole of him straight away, adds a sense of anxiety, waiting to see who the new character in the short film is. The tattoo on the side of the man’s arm, showing a skull, has connotations of a tough character who could be a rogue or just not a very nice person. The bloodcurdling music plays again as we see the man frantically look around where he is standing, in the crops. This indicates that something frightening could be about to happen and now we have had a more personal interaction with a character in this short film we can start to feel more involved with what is happening.
http://www.youtube.com/watch?v=4meeZifCVro
I have decided to look briefly into the beginning of this film to get an idea for some forms and conventions used in 'professional' short films.
Before the film starts we see the directors iconic logo that is recurrent in all of his short films, creating a recognisable symbol, so that when viewers watch movies produced by him they instantly know that it is his work.
The establishing shot sets the scene of the film well, showing a long shot of a harvest field with the title of the short movie ‘Lovefield’ coming into shot. The sound of the wind we can hear adds to the verisimilitude, making the scene more realistic to the audience. The array of shots used of crops along with a stereotypical scary soundtrack in the background creates a tense feeling, suggesting that something frightening is about to happen. The ‘boom’ sound followed by the creaking of the road sign are also well know features associated with unnerving situations. The crow is a common feature used in Mathieu Ratthe’s films, so helps symbolise his products. Quicker editing between shots of the crops and the crow adds to the tension in the film. We then hear the distinct sound of a telephone line that has been cut off or disconnected, with the camera shots getting still focusing on the crops but aiming the angle closer to the bottom of the harvest and to the floor. The volume of the telephone sound then increases whilst the image zooms out, indicating that it is getting closer to where the sound of the telephone is coming from. The telephone is then revealed and we assume it is alone, until the camera zooms further out and we are systematically shown other items such as loose money and a coat. A piercing sound can then be heard, which soon becomes obvious that it is someone crying, bringing many presently unanswered questions to the audience. The sudden hand coming into shot followed by a louder cry suggests that the person crying is doing so in despair or possibly pain. We can assume the cries come from a woman, as we stereotype that women have a higher pitched cry than men, and as the camera continues to move out we see something covered in blood followed by the woman’s foot also sprayed in blood. We see the foot clench and shake as we continue to hear cries. The non-digetic, scary sounding, music gets continually louder until it comes to a sudden stop and the foot in shot stops moving. The next bit was created to make the viewer jump or possibly scream with fear as we see a hand suddenly and quickly travel into shot with a knife in hand that is stabbed into the ground. Both the hand and knife, following the earlier theme, are covered in blood, which can add to the fear of the audience and you could assume the person holding the knife has used to harm the woman who was earlier in the film crying. By vertically tracking the camera up the side of the man, instead of giving us a shot of the whole of him straight away, adds a sense of anxiety, waiting to see who the new character in the short film is. The tattoo on the side of the man’s arm, showing a skull, has connotations of a tough character who could be a rogue or just not a very nice person. The bloodcurdling music plays again as we see the man frantically look around where he is standing, in the crops. This indicates that something frightening could be about to happen and now we have had a more personal interaction with a character in this short film we can start to feel more involved with what is happening.
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